December 29, 2015

December 23, 2015

Please reload

Recent Posts

I'm busy working on my blog posts. Watch this space!

Please reload

Featured Posts

Runway to Retail, Fashion Week 2.0

February 8, 2016

Photo: Alessandro Garofalo /


This past week Tom Ford made headlines with the announcement that future shows will be presented in-season, evolving an age-old practice of presenting collections 6-months ahead of delivery.  Intended to give press time to build up buzz, and buyers to see what's buzzing, the tradition is quickly loosing significance to the in-season approach Burberry, Rebecca Minkoff, and other major players are opting for.


The new trend in Fashion Week is called "See-Now, Buy-Immediately."A major publicity stunt in and of itself, Fashion Week garners immediate attention, interest, and desire for a label. Designers want to capitalize on this immediate return by enabling consumers the action to buy their collections right away versus making them wait 6-months which kills the momentum.


And buy they will. In an industry driven by impulse and publicity, we believe Fashion Week 2.0 is setting a new trend on the business of fashion.


Dress/Qode ™ is an International Public Relations and Digital Communications Agency. Driven by PR 3.0 we're driven to engage, convert and retain consumers in the new era. Visit or email us



Share on Facebook
Share on Twitter
Please reload

Follow Us

I'm busy working on my blog posts. Watch this space!

Please reload

Search By Tags
Please reload

  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square
1166 Rue de la Visitation Montréal, Québec CANADA H2L 3B4 50. W. 77th St. New York, New York USA 10024 142 Avenue Parmentier  Paris , France 75011

Tous les droits sont réservés 2018. All rights reserved 2018. DRESS/QODE (INT'L) / F4F PR (CANADA).