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Fast-Food Publicity

For decades the media including magazines and celebrities have developed exquisite and rich content that captured our attention. Today however, there's a new kid on the block who can deliver far more engagement, to far more people, at a third of the cost. Enter the consumer, who has enabled an era of "fast-food publicity."

With an upsurge in social media, the consumer today is the cool new kid on the block that everyone wants to be friends with. Connected to hundreds of thousands via "six pixels of separation" and "always-on," the consumer is integral to PR into 2016 and beyond. Design houses including Burberry Prorsum and Dior now invite consumers into their once exclusive runway shows via new mediums such as Google Cardboard. Fashion label Rebecca Minkoff is pulling off the runway altogether and pursuing digital runway shows for the world to see. The new kid on the block has not only evolved publicity, but the industry that surrounds it. With an "always-on" and actionable audience (by liking, sharing, and commenting), what's there not to love about the new-consumer? Consider this a Happy Meal :)

Dress/Qode ™ is a top global digital growth & communications agency based in New York, Mexico, Toronto, and Paris. We turn conversation into conversion across all touch-points through what we call PR 3.0. To learn more visit or contact us at

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