Earned media alone can no longer sustain brand value.
Today's social-savvy consumers want to be captivated by, and connected into, a much bigger brand story.

With PR 3.0 we're shifting the conversation from top-of-funnel to across-the-funnel. It's not just about showing conversation, but actually building conversation that consumers want to buy into. We're not storytellers, but "story-sellers".
 

About The Founder, Aasit Thakkar
Aasit Thakkar has 14 years of experience scaling global communication strategies across US, Canada, and EMEA for industries spanning beauty to tech. Having previously worked for iconic brands including Yves Saint Laurent [beauty], ARKK Copenhagen [sneakers], Ralph Lauren [fragrances], and Logitech [streamers and creators], Aasit understands the full gamut of communications in spurring consumer culture, with major activations including Formula One, TwitchCon and Fashion Week.