Photo: Alessandro Garofalo / Indigitalimages.com

This past week Tom Ford made headlines with the announcement that future shows will be presented in-season, evolving an age-old practice of presenting collections 6-months ahead of delivery.  Intended to give press time...

In 2000, Malcolm Gladwell in the The Tipping Point (a.k.a Boiling Point) explained how everything from fashion to ailments could go viral at the macro level. His theory can be expanded to review consumer behavior at the indiviudal level. Generally speaking, attention...

For decades the media including magazines and celebrities have developed exquisite and rich content that captured our attention. Today however, there's a new kid on the block who can deliver far more engagement, to far more people, at a third of the cost. Enter, F...

Brands are like people. From toilet paper to automobiles, each brand carries a unique personna/voice, and identifying it is the first step towards strategic marketing as mentioned in our previous post. Now, let's examine two means for promoting your voice to th...

Your business requires a pick-up line. Take an example of a lemonade stand placed in middle of Times Square, New York City. With no marketing or promotion whatsoever (no aesthetic packaging, branding, etc...) and the mere functional elements of the business (jar of le...